With only 38 days until Christmas left, it seems only natural to look back and wonder where 2010 went. We don’t have to look back too long though because auto makers are pushing forward into the New Year with their 2011 models. The 2011 Elantra will be revealed Thursday at the Los Angles auto show, and it features dramatic new exterior design and a well-appointed interior. These new cars hardly need the incentive to do Automotive Direct Mail Advertising. The new design on the Elantra is just one of many that they are taking a look into updating their look. Styling has come a long way on these cars. The Auto show will continue through the end of the month with new concepts cars from many of the designers. Some reinventing and improving and some on the cutting edge of technology; all promise to be something amazing. Going back to that reminder of Christmas, I wouldn’t mind if the Porsche 911 Speedster ended up under my tree.
You may be asking yourself what is cross channel marketing and can it work for me. Cross channel marketing is one of our most effective ways to make sure you are getting the most out of your automotive internet marketing. It is a fusion integration of traditional advertising venues and new emerging markets. We start by using a specifically designed direct mail flier as a driver.
By converging the automotive direct mail campaign with a variety of internet marketing techniques, we are able to promote the same urgency within all media avenues. We use the full circle of optimization to bring and fulfill total conversion of leads to sales per campaign. Now more than ever people are using the web, their phones, and social media to interact with their world. We must adapt to use these markets. That is where cross channel marketing comes in.
We are no longer limiting ourselves to TV, radio, and newspaper. We have programs to blend mobile marketing, email, social network pages, data acquisition, display ads, search engine marketing, and many more. Depending on the marketing area, we research which mediums work best in that market and use them to produces the ultimate results. By using these outlets, we constantly have your money working without your having to do anything. It’s almost like getting free labor. There are currently people all over the country tapped into this under utilized market and it baffles me as to why more people are not taking advantage of it.