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Tag: Automotive direct mail

The Potential of PURLS

The more you can communicate to your customers in multiple channels the better. PURL’s often allow you to capture information via the internet that can be used to help you understand your clients. A PURL is one of the best ways to increase the response rate on your Automotive Direct Mail. PURL stands for “Personal [...]

Defusing Problems before they Explode

While reading an article interviewing the new chairman of NADA, I came across an interesting statement. Stephen Wade said that one of the biggest complaints that dealers were having is that the NADA was doing too much. It sounded like the proverbial too many cooks in the kitchen problem. In a time where dealerships were [...]

Get More Product for Less Price

It is not very often that we hear this phrase, especially in the Automotive Direct Mail world, but that is exactly what Volkswagen announced this week with its new Passat. The company will start making these cars in their new Chattanooga, TN plant early in the second quarter and that has allowed them to drop [...]

Are you in Danger of Being Fined?

Is your dealership FTC compliant with the new laws taking effect? As an Automotive Direct Mail Company, we are all too familiar with the rules and regulations put in place to insure safe business practices. Whether it is insurance regulations, credit score reporting, or postal parameters- our goal is to make your Automotive Direct Mail [...]

Why your online marketing campaign may not be as successful as you would like

It seems like every time I turn around I hear someone say. “There’s an app for that!” I would be hard pressed to find 5 other words that so acutely articulate the trend of advertising and marketing today. People are in motion, they are latching on to social media websites like there is no tomorrow. [...]

Easy Proven Steps for Success in 2011

Revamp your Business Plan Researchers say we are technically out of the recession and the economy is growing. Albeit it is not nearly as fast as anyone would like, but we still must acknowledge that fact. To stay still is to die a slow death. Now is the time to rework your business plan and [...]

Free Million Dollar Roll

FREE Shipping, FREE Nights Stay, Buy one Get one FREE. Admit it; we all love to get things for free. We wait in long lines, shop at specific times and stores, and sometimes even fill out forms and rebates to insure that we are getting our free gift. Imagine being able to tell your customer [...]

Move Foward or Get Left Behind

While auto makers are in no way forgoing traditional car making, there is a definite shift towards making newer, more effective electric and hybrid cars. As evidenced in an article by Nikki Gordon-Bloomfield, Mitsubishi can now claim the top spot in sales for the world’s best selling EV with the i-Miev electric car. Rolling out [...]

New Year bring new car models

With only 38 days until Christmas left, it seems only natural to look back and wonder where 2010 went. We don’t have to look back too long though because auto makers are pushing forward into the New Year with their 2011 models. The 2011 Elantra will be revealed Thursday at the Los Angles auto show, [...]

Direct mail + Internet Marketing =

You may be asking yourself what is cross channel marketing and can it work for me. Cross channel marketing is one of our most effective ways to make sure you are getting the most out of your automotive internet marketing. It is a fusion integration of traditional advertising venues and new emerging markets. We start [...]