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Success in 2011

Revamp your Business Plan
Researchers say we are technically out of the recession and the economy is growing. Albeit it is not nearly as fast as anyone would like, but we still must acknowledge that fact. To stay still is to die a slow death. Now is the time to rework your business plan and take the steps to move to the next level. Find the best ways for you to find new business and take the time to evaluate and re-examine often-keeping what is working and leaving the rest behind. Growth requires change and moving forward.

Find New Ways to Excite Employees and Customers
A well thought out bonus program can help focus your staff’s attention on key metrics such as sales, profits, productivity, and customer satisfaction. Find ways to get people excited to come to work- have a contest, play a game- there are many ways to energize your employees that are just out of the realm of what is normal but enough to shake things up and get the juices flowing.

Explore New Channels
When the market down turned a few years ago, business understandably went after the cheapest available options for advertising. Now, with the uphill shift we can see the change in the market. Successful companies are letting go of single path marketing and jumping feet first to all forms of marketing. That is where companies like Print Auto Mail excel by taking away the fear of the unknown and set you up with a budget incorpomulti channel marketing rating many conduits for your marketing program.

Diversify your Marketing Spending
A recent study shows that 80 percent of consumers rely on more than one channel when making a purchase decision. It is not just about recurrence. A potential client needs to see you in different aspects. We need to make sure your marketing budget includes all forms of advertising from automotive direct mail, SEM, radio, point of sale visuals. We need to remember that people generally have one type of learning style- either by seeing, hearing, or doing. They will most likely be enticed to buy that same way. Are you covering all 3 ways when you advertise to potential customers?

Comments

Comment from Kali
Time January 3, 2011 at 4:48 pm

This is always a touchy subject, because there are so many that don’t want to say goodbye to the traditional marketing. Interactive or real-time marketing is easy to measure, engage and gain real time statistics that allows us to change a marketing message quickly. Customers are continuing to go online to search for information and in return making their purchases online. It’s important that marketers move their marketing dollars to where the consumers are and right now that’s making a gigantic shift to online. Internet marketing enables us to reach targeted audiences online, advertising costs are lower and they are easier to measure. What’s not to love about interactive marketing? Overall marketing budgets will continue to shift to a higher spend online and the traditional marketing spend will continue to diminish.

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