Tag Archives: automotive

Automotive Direct Mail that gets 7% Response

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Automotive Direct Mail Embossed Credit Card has continued to surpass all expectations.

In general, Automotive Direct Mail  has done its part, history shows that it does drive traffic to the local dealership. The problem is not that it does not work but it is because the local market is saturated. There are Automotive Staffed Event teams out there that have hit a market so hard that all the buyers are dried up and all you are left with are the gift seekers that dealerships see over and over again. The Automotive Personalized Embossed Credit Card when designed properly does not target the gift seekers but the buyers!

Psychology plays a major role in how Print Auto Mail comes alongside the dealership with assisting in finding the buyers that are needing a car and not just searching for a deal or a freebie.  The personalization of the embossed credit card brings a more authentic feeling to the consumer and it separates the Auto Dealer from the other Dealers that are doing the non-personalized credit card mailers. We also couple that with a live BDC appointment setting, call center and live bar code scan and scanner for more effective response tracking. Each Automotive Dealer that has done the personalized embossed credit card with us has repeatedly done it with great responses.

This Automotive Direct Mail campaign will NOT disappoint and will MOST DEFINITELY drive buyers to your doors!.

Give us a call today!

Print Auto Mail @

951-461-1400!

Bi-fold & Tri-Fold: Is there a difference?

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     One of the most effective ways to promote your business is through folded automotive direct mail. They provide more space than postcards while remaining portable. Self mailers expound on your business’ products and services while providing space for highlights and headlines, and for visual elements such as images and symbols.
     An important advantage of custom printed self mailers over other marketing media is the folding options available, improving portability and the capability to better organize your mailers text. We have 2 popular options for your automotive direct mail needs. The custom tri-fold self mailer configuration is chosen by many businesses because it offers six panels when complete, which is enough real estate to lay out your text and images without the end result looking crowded or busy. With custom tri-fold mailers, you can emphasize certain areas of your mailer and also use to your full advantage the sequence in which your readers will open your custom printed mailer. With this folding design, you can arrange your panel headlines from most important to least in the same sequence your reader will be opening your automotive direct mail. It is important for your automotive direct mail to create a professional custom mail piece. The tri-folding of the mailer is done in a way that is set up to be very cost effective. The tri-fold design fits within the “letter class??? of mailing which is one of the cheapest classes of mail possible. This type of automotive direct mail is typically trucked to the SCF (sectional center facility). We sort the mail down to carrier route walk sequence, allowing for quick delivery and extra postage discounts.
     Another option for your direct mail campaign is the Bi-fold mailer. Also called a half fold or 4- pager, these mailers are good option when you want your automotive direct mail to stand out a bit from the other mail in your customer’s hand. They are folded to 8.5 x 11 which is considered a regulation “flat size??? mailer. They are an effective and convenient style of print that is sure to please. We have found great success in shipping these mailers directly to the DDU’s (Destination delivery unit). With this option, the mail is going directly to you local post offices. No waiting for processing before mail delivery. Because of the additional processing and flat postage cost, this option is a bit more expensive, but perfect for someone who is looking to see delivery faster and more direct.
    

     Whichever option you choose, there are distinct advantages to choosing either option. Let Print Auto Mail create an impacting campaign for all your automotive direct mail needs.

Defusing Problems before they Explode

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While reading an article interviewing the new chairman of NADA, I came across an interesting statement. Stephen Wade said that one of the biggest complaints that dealers were having is that the NADA was doing too much. It sounded like the proverbial too many cooks in the kitchen problem. In a time where dealerships were being pitted against each other, Wade said one of the things that suffered the most was dealer relations and that one of his biggest goals of this year was to increase factory relations and to see dealers become more profitable. Not a bad goal, right? As Automotive Direct Mail suppliers it is a goal that we share and would definitely like to see.
Our working relationships are so important when it comes to how we do business and what we can accomplish. It made me realize we are all on a thin line between being productive and being inefficacious. Respect is at the heart of building business relationships. It is the glue that holds together the functioning of teams, partnerships and managing relationships. We understand this dynamic and have worked to foster mutually respectful relationships with all of our Automotive Direct Mail clients. Identifying and understanding differences allows people to shift their position to one of compromise and negotiation. If you know what you are looking for it is easier to defuse problems before they start. Below is a list of some of the main differences we see in the business world today.

1. Communication Styles- Not everyone communicates in the same way. It can be difficult at first, but once you have taken the time to figure out how each other communicates there will be fewer arguments and more done.

2. Non-Verbal Communication- Non-verbal communication can include body language, facial expressions, and tone. With this additional understanding of what is really being communicated more effective collaboration is possible.

3. Learning Styles- People learn in different ways. When we understand and utilize a person’s unique learning style it can make communication and understanding easier for all involved.

4. Differing Values- While if communicated and understood, these can usually be resolved. However, there are times when conflicting values can be so different that they cannot coexist on the same team.

5. Company Culture- Different companies have different cultures. It is important to realize this and give new employees time to learn and integrate into their new systems.

6. Individual vs. Team- Taking the time to identify and then address both individual and team dynamics are an important balancing act.

We have implemented these into our Automotive Direct Mail teams and have seen success when we identify the issue and take a minute to see it from the other side. I hope these help you in all your business needs and if we can do anything to help in your Automotive Advertising please feel free to email or call us at 951-461-1400.

We look forward to building a Team Relationship with YOU!

Cross Channel Marketing

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I have learned that if you do not stay ahead of the curve you will get left behind. Print Auto Mail has developed a highly successful Automotive Marketing Campaign using both the traditional Automotive Direct Mail and the emerging markets. Our strategy is to use the Automotive Direct Mail as the primary driver for the campaign. We then integrate our SEM, Social Media, Mobile, Data Acquisition, and Blogs to drive traffic using our same methodology as the Automotive Direct Mail. They all work with one voice and with one look. Media integration and Cross Channel Marketing is very complex and can be very difficult without the proper know how and skill.

Print Auto Mail is trained in this area and can help you! We are not an SEO company; we are not about driving organic traffic to your website. We ARE an Aggressive direct Targeted Marketing Company that will DRIVE TRAFFIC to YOUR Automotive DEALERSHIP. Our methods bypass the often “search for best priced??? mentality that comes with SEO or organic marketing. Using the Cross Channel Marketing our Automotive Dealers see a higher gross per vehicle sold than most of your SEO Strategies. We can target more people in a quicker amount of time and will cost you much less than if you tried to do this individually.