For many car dealerships, I am beginning to hear a slight optimism. When you talk with them, you hear “I’m not out of the woods yet, but I am getting there.??? A positive trend is swirling around the nation. For others, especially the thousand of dealerships that were forced to close their doors, they were either forced to sell other brands or have been forced to reinvent themselves. But all in all, you see the dust is settling and things are starting to move forward again. People’s buying cycles are extended a bit, but they’re still buying! I have found one thing for certain that has not changed is the way GM’s and Owners think when buying advertising. They are constantly looking for the best price and the most bang for their buck. They are always on the look out for the next new trend or way of doing things. I have found that marketing and advertising companies, including myself, are being forced to cut our cost and get more creative than ever to boost our sales and meet the needs of our clients. Let the revolution begin…
