Category Archives: Uncategorized

Best way to do Automotive SEO

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Many Automotive dealerships have internet marketing departments and they should. They are constantly having to update their site with all the new cars, used cars and the special promos that auto dealers run each month. I have seen many conflicting issues as far as Auto Dealers Internet Marketing departments making their sites SEO optimized. Some of them do a decent job with on-page work but the majority I have found do not do a great job with their off-page SEO. Off-page SEO is where you do work like Press Release, Article submissions and bookmarking in order to get backlinks to your website. I know dealerships are learning more and more each day about SEO and how important it is. I also know that hiring an outside SEO company is vital to their overall growth in competing with their competition. For example let’s say you’re in a big market, and you have many other dealerships in that market wanting to rank for the top spot on the SERP(search engine results page) and your dealership has less back links then your competitors website. This means that now your website will not rank as high as your competitor and you will possibly lose business because of it.

Another important off-page SEO factor is asking whether your dealership is trying to attract customers from cities or other parts of the state that are not directly in your direct market reach. You can achieve this by setting up a back end landing page with proper keywords. You can then do off-page SEO marketing to reflect that page with that targeted city or specific location in your state you wish to reach. Once your keywords are optimized you will then start seeing more traffic form that location and your overall floor traffic will increase as well.

An even greater way to help with overall increased traffic flow from an outside location is to combine Automotive SEO with Automotive Direct Mail. Print Auto Mail has had great success in this multi-channel approach and can help your dealership greatly with your increased market penetration. We are a One-Stop-Full-Service Automotive Expert Company in providing your dealership with high traffic. We do this with Automotive on-page or off-page SEO, combined with a targeted and non-targeted Automotive Direct Mail Campaign such as credit score or saturation mailers. Call us today and let Print Auto Mail fulfill all your Automotive SEO and Automotive Direct Mail Needs today!

Defusing Problems before they Explode

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While reading an article interviewing the new chairman of NADA, I came across an interesting statement. Stephen Wade said that one of the biggest complaints that dealers were having is that the NADA was doing too much. It sounded like the proverbial too many cooks in the kitchen problem. In a time where dealerships were being pitted against each other, Wade said one of the things that suffered the most was dealer relations and that one of his biggest goals of this year was to increase factory relations and to see dealers become more profitable. Not a bad goal, right? As Automotive Direct Mail suppliers it is a goal that we share and would definitely like to see.
Our working relationships are so important when it comes to how we do business and what we can accomplish. It made me realize we are all on a thin line between being productive and being inefficacious. Respect is at the heart of building business relationships. It is the glue that holds together the functioning of teams, partnerships and managing relationships. We understand this dynamic and have worked to foster mutually respectful relationships with all of our Automotive Direct Mail clients. Identifying and understanding differences allows people to shift their position to one of compromise and negotiation. If you know what you are looking for it is easier to defuse problems before they start. Below is a list of some of the main differences we see in the business world today.

1. Communication Styles- Not everyone communicates in the same way. It can be difficult at first, but once you have taken the time to figure out how each other communicates there will be fewer arguments and more done.

2. Non-Verbal Communication- Non-verbal communication can include body language, facial expressions, and tone. With this additional understanding of what is really being communicated more effective collaboration is possible.

3. Learning Styles- People learn in different ways. When we understand and utilize a person’s unique learning style it can make communication and understanding easier for all involved.

4. Differing Values- While if communicated and understood, these can usually be resolved. However, there are times when conflicting values can be so different that they cannot coexist on the same team.

5. Company Culture- Different companies have different cultures. It is important to realize this and give new employees time to learn and integrate into their new systems.

6. Individual vs. Team- Taking the time to identify and then address both individual and team dynamics are an important balancing act.

We have implemented these into our Automotive Direct Mail teams and have seen success when we identify the issue and take a minute to see it from the other side. I hope these help you in all your business needs and if we can do anything to help in your Automotive Advertising please feel free to email or call us at 951-461-1400.

We look forward to building a Team Relationship with YOU!

Easy Proven Steps for Success in 2011

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Revamp your Business Plan
Researchers say we are technically out of the recession and the economy is growing. Albeit it is not nearly as fast as anyone would like, but we still must acknowledge that fact. To stay still is to die a slow death. Now is the time to rework your business plan and take the steps to move to the next level. Find the best ways for you to find new business and take the time to evaluate and re-examine often-keeping what is working and leaving the rest behind. Growth requires change and moving forward.

Find New Ways to Excite Employees and Customers
A well thought out bonus program can help focus your staff’s attention on key metrics such as sales, profits, productivity, and customer satisfaction. Find ways to get people excited to come to work- have a contest, play a game- there are many ways to energize your employees that are just out of the realm of what is normal but enough to shake things up and get the juices flowing.

Explore New Channels
When the market down turned a few years ago, business understandably went after the cheapest available options for advertising. Now, with the uphill shift we can see the change in the market. Successful companies are letting go of single path marketing and jumping feet first to all forms of marketing. That is where companies like Print Auto Mail excel by taking away the fear of the unknown and set you up with a budget incorpomulti channel marketing rating many conduits for your marketing program.

Diversify your Marketing Spending
A recent study shows that 80 percent of consumers rely on more than one channel when making a purchase decision. It is not just about recurrence. A potential client needs to see you in different aspects. We need to make sure your marketing budget includes all forms of advertising from automotive direct mail, SEM, radio, point of sale visuals. We need to remember that people generally have one type of learning style- either by seeing, hearing, or doing. They will most likely be enticed to buy that same way. Are you covering all 3 ways when you advertise to potential customers?

Free Million Dollar Roll

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FREE Shipping, FREE Nights Stay, Buy one Get one FREE. Admit it; we all love to get things for free. We wait in long lines, shop at specific times and stores, and sometimes even fill out forms and rebates to insure that we are getting our free gift. Imagine being able to tell your customer that they not only get a FREE trip to Las Vegas, but during that trip have a chance to win $1,000,000. That is exactly what you can do with our new premium giveaway called the new Million Dollar Roll. Our new promotion hits the very heart of each of souls. It combines the desire for instant win, free travel, and a second chance. Know what type of Automotive Direct Mail you are doing, your customers are wanting a free gift and a chance to win a ton of cash! It appeals to all of our senses. It is sure to drive in customers!
How it works:
• 25K Cash- Chance for customers to instantly win. Each card has the possibility to be a winner.
• Trip to Las Vegas- enter pin on our secure website to see if you win the trip to try for 1 Million Dollars
• FREE Gift- customers can choose one of 7 hard premiums that will be shipped to their door-free of cost.
• Second chance- Drawing for the trip to Vegas- customers are automatically entered when they choose their gift

This is a package that is sure to enhance any Automotive Direct Mail you are doing. It goes beyond the same old business automotive promotional gifts that everyone is doing and takes it to the next level. Call us for more info on how this promotion can start working for you and a chance to demo the program.

Print Auto Mail
800-340-5885

Move Foward or Get Left Behind

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While auto makers are in no way forgoing traditional car making, there is a definite shift towards making newer, more effective electric and hybrid cars. As evidenced in an article by Nikki Gordon-Bloomfield, Mitsubishi can now claim the top spot in sales for the world’s best selling EV with the i-Miev electric car. Rolling out 5000 units from its Japanese factory alone and surpassing previous record holder Think City’s 2500 units, they have not even begun to start selling the European or American markets. Mitsubishi will make a few body design changes and ensure it is better equipped before selling it to the American marketplace. Nissan is following suit with its new 2011 Leaf.
With this new push to get in the electric vehicle market, I can’t help to think about how not that long ago electric cars, hand held computers, and wireless telecommunications were things of science fiction and fantasy. But with the emergence of these brings forth a change in how we all do business. It is either adapt and move forward into the future or get left behind.
There is definitely a similar trend moving people away from tradition marketing to more digital and technology driven forms of advertising. Just as large auto makers would be called crazy if they suddenly stopped making gas driven cars, trucks and SUV’s, and focused solely on the production of EV’s, it seems that is what some companies have done as far as advertising. Completely abandoning old, reliable forms of advertising, they test the waters with this new digital means. What a waste; there is no reason we can not have the best of both worlds. There is room for growth and forward motion while still utilizing the great print world of the past. We have found the perfect balance of integrating print and direct mail with the emerging Automotive Internet Markets. It’s a fine line between staying rooted in the past and moving out beyond the crowd into a new world.

New Year bring new car models

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With only 38 days until Christmas left, it seems only natural to look back and wonder where 2010 went. We don’t have to look back too long though because auto makers are pushing forward into the New Year with their 2011 models. The 2011 Elantra will be revealed Thursday at the Los Angles auto show, and it features dramatic new exterior design and a well-appointed interior. These new cars hardly need the incentive to do Automotive Direct Mail Advertising. The new design on the Elantra is just one of many that they are taking a look into updating their look. Styling has come a long way on these cars. The Auto show will continue through the end of the month with new concepts cars from many of the designers. Some reinventing and improving and some on the cutting edge of technology; all promise to be something amazing. Going back to that reminder of Christmas, I wouldn’t mind if the Porsche 911 Speedster ended up under my tree.

Cross Channel Marketing

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I have learned that if you do not stay ahead of the curve you will get left behind. Print Auto Mail has developed a highly successful Automotive Marketing Campaign using both the traditional Automotive Direct Mail and the emerging markets. Our strategy is to use the Automotive Direct Mail as the primary driver for the campaign. We then integrate our SEM, Social Media, Mobile, Data Acquisition, and Blogs to drive traffic using our same methodology as the Automotive Direct Mail. They all work with one voice and with one look. Media integration and Cross Channel Marketing is very complex and can be very difficult without the proper know how and skill.

Print Auto Mail is trained in this area and can help you! We are not an SEO company; we are not about driving organic traffic to your website. We ARE an Aggressive direct Targeted Marketing Company that will DRIVE TRAFFIC to YOUR Automotive DEALERSHIP. Our methods bypass the often “search for best priced??? mentality that comes with SEO or organic marketing. Using the Cross Channel Marketing our Automotive Dealers see a higher gross per vehicle sold than most of your SEO Strategies. We can target more people in a quicker amount of time and will cost you much less than if you tried to do this individually.

How much does it cost

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Automotive Direct Mail works-plain and simple. The cost is as expensive as it needs to be to get the maximum response, so I have heard. Well that is true to a point. You can’t expect 1000 ups on a 5000 piece bankruptcy letter. Though it could happen, it is not likely. To get your 1000 ups, you’re going to have to spend some money, but the return on your investment will be much more substantial as well. The true test to all of this is what you are spending the money on and why. If your driver (Automotive Direct Mail), has no draw or hook to entice people to come down to your dealership, why do it at all? It is a waste of money. Also the company you use is very, very important. Openness, Honesty, and Diligence should come to mind with out hesitation when you think of your company. I would highly recommend if you have that kind of relationship with an Automotive Direct Mail company and you trust them stick with them. The bottom line is to do your homework and always look for the best automotive direct mail pieces that will drive traffic to your dealership, not what is the cheapest. You will get what you pay for, I promise, so why not pay for something that is going to work? Be blessed.

Creative Revolution for Car dealers

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For many car dealerships, I am beginning to hear a slight optimism. When you talk with them, you hear “I’m not out of the woods yet, but I am getting there.??? A positive trend is swirling around the nation.  For others, especially the thousand of dealerships that were forced to close their doors, they were either forced to sell other brands or have been forced to reinvent themselves.  But all in all, you see the dust is settling and things are starting to move forward again. People’s buying cycles are extended a bit, but they’re still buying! I have found one thing for certain that has not changed is the way GM’s and Owners think when buying advertising.  They are constantly looking for the best price and the most bang for their buck.  They are always on the look out for the next new trend or way of doing things. I have found that marketing and advertising companies, including myself, are being forced to cut our cost and get more creative than ever to boost our sales and meet the needs of our clients.  Let the revolution begin…

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