Revamp your Business Plan
Researchers say we are technically out of the recession and the economy is growing. Albeit it is not nearly as fast as anyone would like, but we still must acknowledge that fact. To stay still is to die a slow death. Now is the time to rework your business plan and take the steps to move to the next level. Find the best ways for you to find new business and take the time to evaluate and re-examine often-keeping what is working and leaving the rest behind. Growth requires change and moving forward.
Find New Ways to Excite Employees and Customers
A well thought out bonus program can help focus your staff’s attention on key metrics such as sales, profits, productivity, and customer satisfaction. Find ways to get people excited to come to work- have a contest, play a game- there are many ways to energize your employees that are just out of the realm of what is normal but enough to shake things up and get the juices flowing.
Explore New Channels
When the market down turned a few years ago, business understandably went after the cheapest available options for advertising. Now, with the uphill shift we can see the change in the market. Successful companies are letting go of single path marketing and jumping feet first to all forms of marketing. That is where companies like Print Auto Mail excel by taking away the fear of the unknown and set you up with a budget incorpomulti channel marketing rating many conduits for your marketing program.
Diversify your Marketing Spending
A recent study shows that 80 percent of consumers rely on more than one channel when making a purchase decision. It is not just about recurrence. A potential client needs to see you in different aspects. We need to make sure your marketing budget includes all forms of advertising from automotive direct mail, SEM, radio, point of sale visuals. We need to remember that people generally have one type of learning style- either by seeing, hearing, or doing. They will most likely be enticed to buy that same way. Are you covering all 3 ways when you advertise to potential customers?
FREE Shipping, FREE Nights Stay, Buy one Get one FREE. Admit it; we all love to get things for free. We wait in long lines, shop at specific times and stores, and sometimes even fill out forms and rebates to insure that we are getting our free gift. Imagine being able to tell your customer that they not only get a FREE trip to Las Vegas, but during that trip have a chance to win $1,000,000. That is exactly what you can do with our new premium giveaway called the new Million Dollar Roll. Our new promotion hits the very heart of each of souls. It combines the desire for instant win, free travel, and a second chance. Know what type of Automotive Direct Mail you are doing, your customers are wanting a free gift and a chance to win a ton of cash! It appeals to all of our senses. It is sure to drive in customers!
How it works:
• 25K Cash- Chance for customers to instantly win. Each card has the possibility to be a winner.
• Trip to Las Vegas- enter pin on our secure website to see if you win the trip to try for 1 Million Dollars
• FREE Gift- customers can choose one of 7 hard premiums that will be shipped to their door-free of cost.
• Second chance- Drawing for the trip to Vegas- customers are automatically entered when they choose their gift
This is a package that is sure to enhance any Automotive Direct Mail you are doing. It goes beyond the same old business automotive promotional gifts that everyone is doing and takes it to the next level. Call us for more info on how this promotion can start working for you and a chance to demo the program.
Print Auto Mail
While auto makers are in no way forgoing traditional car making, there is a definite shift towards making newer, more effective electric and hybrid cars. As evidenced in an article by Nikki Gordon-Bloomfield, Mitsubishi can now claim the top spot in sales for the world’s best selling EV with the i-Miev electric car. Rolling out 5000 units from its Japanese factory alone and surpassing previous record holder Think City’s 2500 units, they have not even begun to start selling the European or American markets. Mitsubishi will make a few body design changes and ensure it is better equipped before selling it to the American marketplace. Nissan is following suit with its new 2011 Leaf.
With this new push to get in the electric vehicle market, I can’t help to think about how not that long ago electric cars, hand held computers, and wireless telecommunications were things of science fiction and fantasy. But with the emergence of these brings forth a change in how we all do business. It is either adapt and move forward into the future or get left behind.
There is definitely a similar trend moving people away from tradition marketing to more digital and technology driven forms of advertising. Just as large auto makers would be called crazy if they suddenly stopped making gas driven cars, trucks and SUV’s, and focused solely on the production of EV’s, it seems that is what some companies have done as far as advertising. Completely abandoning old, reliable forms of advertising, they test the waters with this new digital means. What a waste; there is no reason we can not have the best of both worlds. There is room for growth and forward motion while still utilizing the great print world of the past. We have found the perfect balance of integrating print and direct mail with the emerging Automotive Internet Markets. It’s a fine line between staying rooted in the past and moving out beyond the crowd into a new world.
With only 38 days until Christmas left, it seems only natural to look back and wonder where 2010 went. We don’t have to look back too long though because auto makers are pushing forward into the New Year with their 2011 models. The 2011 Elantra will be revealed Thursday at the Los Angles auto show, and it features dramatic new exterior design and a well-appointed interior. These new cars hardly need the incentive to do Automotive Direct Mail Advertising. The new design on the Elantra is just one of many that they are taking a look into updating their look. Styling has come a long way on these cars. The Auto show will continue through the end of the month with new concepts cars from many of the designers. Some reinventing and improving and some on the cutting edge of technology; all promise to be something amazing. Going back to that reminder of Christmas, I wouldn’t mind if the Porsche 911 Speedster ended up under my tree.
I have learned that if you do not stay ahead of the curve you will get left behind. Print Auto Mail has developed a highly successful Automotive Marketing Campaign using both the traditional Automotive Direct Mail and the emerging markets. Our strategy is to use the Automotive Direct Mail as the primary driver for the campaign. We then integrate our SEM, Social Media, Mobile, Data Acquisition, and Blogs to drive traffic using our same methodology as the Automotive Direct Mail. They all work with one voice and with one look. Media integration and Cross Channel Marketing is very complex and can be very difficult without the proper know how and skill.
Print Auto Mail is trained in this area and can help you! We are not an SEO company; we are not about driving organic traffic to your website. We ARE an Aggressive direct Targeted Marketing Company that will DRIVE TRAFFIC to YOUR Automotive DEALERSHIP. Our methods bypass the often “search for best priced” mentality that comes with SEO or organic marketing. Using the Cross Channel Marketing our Automotive Dealers see a higher gross per vehicle sold than most of your SEO Strategies. We can target more people in a quicker amount of time and will cost you much less than if you tried to do this individually.
Automotive Direct Mail works-plain and simple. The cost is as expensive as it needs to be to get the maximum response, so I have heard. Well that is true to a point. You can’t expect 1000 ups on a 5000 piece bankruptcy letter. Though it could happen, it is not likely. To get your 1000 ups, you’re going to have to spend some money, but the return on your investment will be much more substantial as well. The true test to all of this is what you are spending the money on and why. If your driver (Automotive Direct Mail), has no draw or hook to entice people to come down to your dealership, why do it at all? It is a waste of money. Also the company you use is very, very important. Openness, Honesty, and Diligence should come to mind with out hesitation when you think of your company. I would highly recommend if you have that kind of relationship with an Automotive Direct Mail company and you trust them stick with them. The bottom line is to do your homework and always look for the best automotive direct mail pieces that will drive traffic to your dealership, not what is the cheapest. You will get what you pay for, I promise, so why not pay for something that is going to work? Be blessed.