Automotive Direct Mail and Digital Marketing Better Together

Automotive Direct Mail has been a driving force in the auto industry now for many years. It has been a proven marketing medium time and time again with a long track record of success. You have many forms of direct mail strategies whether it be a 11×17 key mailer, or an 8pg credit card mailer, whatever it might be, one thing is for certain having options has never been a problem. Automotive Digital Marketing is fairly new with less of a track record; however if done correctly, has and does produce optimal response. Recently there has been a trend called “multi-channel marketing” and it is slowly making its way into the automotive industry. Automotive Multi-Channel Marketing refers to the practice of interacting with consumers using a combination of indirect and direct communication channels such as –websites, social media, newspaper inserts, direct mail, email, mobile, radio, TV etc; thus enabling the customers to take action in their responses – preferably to buy a new or used car or go to the service department – using a combination of each medium of their choice, but all with the same message. There are many dealerships out there that do this form of marketing consistently but most of them do not. Dealerships are prone to have a different message in all their advertising. Their direct mail campaign is different than their TV commercial or what they are pushing on their social media.

I have found there are a couple of reasons why this is happening. First, dealerships do not have a marketing company in place that offers such capabilities and secondly they do not fully understand why multi-channel brand marketing is so vital. Automotive Multi-Channel Brand Marketing allows consumers to see the sale and branding compiled in the multiple advertising mediums portraying the same message.

Herbert E. Krugman had a notion that has been adopted and widely used in the advertising arena across the globe. The following statement encapsulates his notion: “Let me try to explain the special qualities of one, two and three exposures. I stop at three because as you shall see there is no such thing as a fourth exposure psychologically; rather fours, fives, etc., are repeats of the third exposure effect.

“Exposure No. 1 is…a “What is it?” type of… response. Anything new or novel no matter how uninteresting on second exposure has to elicit some response the first time…if only to discard the object as of no further interest…The second exposure…response…is “What of it?”…whether or not [the message] has personal relevance…

“By the third exposure the viewer knows he’s been through his “What is it’s?” and “What of it’s?,” and the third, then, becomes the true reminder . . . The importance of this view . . . is that it positions advertising as powerful only when the viewer…is interested in the [product message]…Secondly, it positions the viewer as…reacting to the advertisement—very quickly…when the proper time comes round.

Print Auto Mail is a company that has adopted Herbert E. Krugman thinking and has perfected it using direct mail as the main driver. They have proven that using the direct mail message as the forefront to start the overall advertising message has been proven to drive much more traffic than if they had used TV or any other medium. Direct mail is able to saturate a market much more effectively than any other medium. A dealership can virtually target every person directly in their target market, compared to T.V, Inserts or Social Media in which not everybody will be using constantly, but only on occasion. However, each person does have a buying pattern and needs to be reached in other forms of advertising. If the message they are seeing is always different, they will not see any significance in the advertising and will be less likely to respond. But if the advertising brand message is the same throughout each medium used with the direct mail as the main driver, the odds of them responding to the advertising, studies have showed to be 10 times higher.

Print Auto Mail specializes in Automotive Multi-Channel Brand Marketing and has packages readily available for any Automotive Dealer in the United States.

Best way to do Automotive SEO

Many Automotive dealerships have internet marketing departments and they should. They are constantly having to update their site with all the new cars, used cars and the special promos that auto dealers run each month. I have seen many conflicting issues as far as Auto Dealers Internet Marketing departments making their sites SEO optimized. Some of them do a decent job with on-page work but the majority I have found do not do a great job with their off-page SEO. Off-page SEO is where you do work like Press Release, Article submissions and bookmarking in order to get backlinks to your website. I know dealerships are learning more and more each day about SEO and how important it is. I also know that hiring an outside SEO company is vital to their overall growth in competing with their competition. For example let’s say you’re in a big market, and you have many other dealerships in that market wanting to rank for the top spot on the SERP(search engine results page) and your dealership has less back links then your competitors website. This means that now your website will not rank as high as your competitor and you will possibly lose business because of it.

Another important off-page SEO factor is asking whether your dealership is trying to attract customers from cities or other parts of the state that are not directly in your direct market reach. You can achieve this by setting up a back end landing page with proper keywords. You can then do off-page SEO marketing to reflect that page with that targeted city or specific location in your state you wish to reach. Once your keywords are optimized you will then start seeing more traffic form that location and your overall floor traffic will increase as well.

An even greater way to help with overall increased traffic flow from an outside location is to combine Automotive SEO with Automotive Direct Mail. Print Auto Mail has had great success in this multi-channel approach and can help your dealership greatly with your increased market penetration. We are a One-Stop-Full-Service Automotive Expert Company in providing your dealership with high traffic. We do this with Automotive on-page or off-page SEO, combined with a targeted and non-targeted Automotive Direct Mail Campaign such as credit score or saturation mailers. Call us today and let Print Auto Mail fulfill all your Automotive SEO and Automotive Direct Mail Needs today!

ADM Jumbo Postcard with Auto Intellikey II™

Direct Mail Embossed Credit Card w Envelope

Automotive Direct Mail Jumbo Postcard with Auto Intellikey II™

Our Jumbo Postcards are always a favorite and are in high demand. Because it’s printed on cardboard stock, each jumbo postcard has a high integrity value and is perceived well by our automotive clients. Coupled with our New Auto Intellikey II™ and you have high response and increased sales. We have many different postcard sizes and each is printed 4 colors over 4 colors with scratch off.

This promotion is BRAND NEW!

  • Every customer that walks in your door will be given a 3 step walk around with 3 chances to win.
    • 1st chance if the Auto-Intellikey II
    • 2nd chance if the Auto-Intellikey II locks the passenger door!
    • 3rd chance, if the Auto-Intellikey II unlocks and starts the vehicle!
  • All in all, every step gives your salespeople an extra opportunity to sell each customer on a feature of the vehicle giveaway at each stop.
Jumbo Postcard IntelliKeyII Mid
Jumbo Postcard IntelliKeyII
Dealer ChallengePostcards have been going out with black head keys now for some time, with great results, but our dealerships were asking for something new. They wanted to offer their potential customers more of an experience and a different psychological approach in driving them down to their dealerships. That is where the Intellikey II™ comes in, it is improved from the original and it has seen a much more positive response from the end user.

Solution

Every potential client once they receive the Intellikey II™ will have the opportunity to bring it down to the dealerships showroom. Each customer will be able to push the Intellikey II™ buttons and see once pushed if the car door locks, unlocks or starts the car. The unique design causes a stir and the ability to start the car and win produces large flow of buyers. All in all, every step gives your salespeople an extra opportunity to sell each customer on a feature of the vehicle being given away, or any other car desired by customer.

Results

Our dealerships average 2%-4% response, and for our more aggressive dealerships we have seen as high as 7% response. This automotive direct mail campaign will produce and increase your bottom line

ADM 8pgr with Black Head Key

Direct Mail Lunch Bag Mailer

Automotive Direct Mail 8pgr with Black Head Key

Our always popular 8-page Automotive Direct Mail Campaign with a black head key attached. Each one of our 8 page self-mailers are printed on our highest stock quality of paper with the very best 4 color print. We also have a variety of scratch offs to choose from. Automotive 8-pager Magazines have made a name for themselves in the Automotive Direct Mail industry as consistent performers, ours is of no exception.

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Dealer ChallengeMost Automotive dealerships have seen or heard of the 8 page magazine mailer. We know that in order to keep things real we would always have to keep improving on the design and psychology of the piece. As well as finding ways to get the price down without jeopardizing the integrity of the mail piece or mail campaign. We take this approach seriously and are always improving on the new and approved version of each 8 page magazine that leaves our doors.

Solution

Is to create new copy on a monthly basis, and to negotiate with our vendor suppliers in order to lower the cost without jeopardizing the Integrity of mail. We also include extras in multiple scratch off designs, appointment centers, and new giveaways that have always kept our dealerships customers wanting more. Our results have been consistent and our dealerships have praised our efforts with repeat business.

Results

Results vary based off of each dealerships saturated market; our approach has always been praised by dealerships as better than the norm. Each automotive dealership has its budget, if the dealer desires to spend more and add more to their automotive direct mail campaign their results will be higher. We have seen our 8 page magazine results ranging from .01% to .05% response rate.

Finalist Tri-fold Three Scratch-Offs

Direct Mail Service Mailers

Automotive Direct Mail 11×17 Finalist Tri-fold Three Scratch-Offs

Automotive Direct Mail Tri-fold mailers have been around since the beginning and have been the most consistent form of Automotive Direct Mail Campaigns. Each tri-fold mailer is printed on our Grade A quality 100lb paper and consists of full bleed and above quality presentation.

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11 17 Final bottom
Dealer ChallengeAutomotive dealerships are always looking for ways to get the most bang for their buck, and the tri-fold mailer have always been the go-to automotive direct mail campaign of choice. We understand this and have found a creative way in making the tri-fold to stand out from the rest. Many times dealerships do not want to add keys or anything of that sort to the mail piece but still desire the same results and to know their money was well spent.

Solution

We have designed different giveaway techniques that require strategically located scratch offs to make the mail campaign more intriguing to the consumer and still produce results. Psychology plays a big role in our approach; we have mastered the art of changing things up enough to keep the consumer wanting more. Each dealership requires their own special approach in which we tailor to, and it’s typically based off of their market area saturation and whom they are delivering mail to. This approach has satisfied Automotive Dealerships desires to keep cost down and still sell cars.

Results

Results vary based off of each dealerships saturated market; our approach has always been praised by dealerships as better than the norm. Each automotive dealership has its budget, if the dealer desires to spend more and add more to their Automotive Direct Mail Campaign their results will be higher. We have seen with this simple approach results ranging from .005% to .015% response rate.

Embossed Credit Card Self Mailer

Direct Mail AirEx Envelope

Automotive Direct Mail Embossed Credit Card Self Mailer

One of our most popular Automotive Direct Mail Campaigns, each one of our self-mailers are printed on our highest stock paper with the very best 4 color print. All of our self-mailers are 4/4 and range from sizes between 11×17 trifold, 11×17 Bi-folds, 8- page Magazines, Jumbo postcards, 17×22, and our 22.65 x 35 formats. The plastic credit card is personalized with customers name on it and with their own sequential number. We also have a variety of scratch offs to choose from.

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cc 17x22 mailer full

Dealer Challenge

Automotive Dealerships are always looking for something new and different, something that stands out from the rest and most importantly something that works. We have developed a distinctive approach in facing these challenges and thus is how our High End Quality Self Mailers and personalized plastic embossed credit card emerged. We have achieved all that has been desired and more with this campaign.

Solution

Each Automotive Dealer has their own unique identity, which we tailor to, each according to their likes, dislikes, as well as budget restraints or non-restraints. Most of our dealers desire the very best and we accommodate them with our above reproach mentality. Whether the dealer desires our three scratch off mail campaign with a scanner, or simply our 24/7 live appointment center. We have what they are looking for and deliver on time all the time. Our Automotive Direct Mail Credit Card Program can be used with any list and any amount, and is considered our most popular “do it monthly” program, which is ran on a rotating basis. If your dealership has the inventory this automotive direct mail campaign is for you.

Results

Our dealerships average 2%-4% response every time, and for our more aggressive dealerships we have seen as high as 7% response. This automotive direct mail campaign will produce and increase your bottom line.

Automotive Direct Mail

Digital

Automotive Direct Mail Embossed Credit Card W/Envelope

This is one of our most popular Automotive Direct Mail Campaigns, each mailer comes with a custom envelope that is uniquely different and stands out from the rest. Each piece is 4/4 color in either an 8.5×11 or 8.5×14 format. The plastic credit card is personalized with customers name on it with their own sequential number and matched to the personalized mailer. We also have a variety of scratch offs and credit card options to choose from.

cc mailer fullcc mailer envelope
Dealer ChallengeAutomotive Dealerships are always looking for something new and different, something that stands out from the rest and most importantly, that it must work. We have developed a distinctive approach in facing these challenges and thus the custom envelope and personalized plastic embossed credit card emerged. We have achieved all that has been desired and more with this campaign.

Solution

Each Automotive Dealer has their own unique identity, which we tailor to, each according to their likes, dislikes, as well as budget restraints or non-restraints. Most of our dealers desire the very best and we accommodate them with our above reproach mentality. Whether the dealer desires our three scratch off mail campaign with a scanner, or simply our 24/7 live appointment center. We have what they are looking for and deliver on time all the time. Our Automotive Direct Mail Credit Card Program can be used with any list and any amount, and is considered our most popular “do it monthly” program, which is ran on a rotating basis. If your dealership has the inventory this automotive direct mail campaign is for you.

Results

Our dealerships average 2%-4% response every time, and for our more aggressive dealerships we have seen as high as 7% response. This automotive direct mail campaign will produce and increase your bottom line!

Automotive Direct Mail Lunch Bag Mailer

Direct_Mail_Embossed_Credit_Card_Self_Mailers

Automotive Direct Mail Lunch Bag Mailer

Automotive Dealerships love to give away food, whether it be a BBQ, gift card or such, many dealerships associate food and selling cars in the same sentence. We have created a Lunch Bag Mailer that allows the dealership to say “ Lunch Is On Us”. The Psychology behind this is people recognize they like food and desire to eat daily, if someone is giving away free food it sparks their interest. It’s a very simple approach that works every time.

Lunch-Bag-Mailer--MidLunch-Bag-Mailer-Envelope

Dealer ChallengeFor the Automotive Dealer that has been doing direct mail on a monthly basis, this mailer is the reason for its existence. Dealerships are always seeking new things to attract their potential clients and food is always a great way to communicate. Automotive Dealers love to showcase their willingness to reach out to the community in ways that bless. By them feeding the multitudes this sends a clear positive message to each individual that receives their direct mail offer.

Solution

We have created an 8.5×14 4/4 mailer that is inserted into a Brown Paper Lunch Bag. The one you used to get when going to school. Each direct mail piece has the offer from the dealership that states they desire to give them lunch. How the dealership presents the offer varies, some give 5 dollar gift cards away from local sub shops or subway, some bring in a vendor or supply hamburgers and hot dogs during the event. Whichever way the dealership chooses to portray this message it will work in driving people to your dealership. For greater results attach a key.

Results

Results vary based off of each dealership saturated market; our approach has always been praised by dealerships as better than the norm. Each automotive dealership has its budget, if the dealer desires to spend more and add more to their Automotive Direct Mail Campaign their results will be higher. If the dealer chooses to add a key with its lunch offer you will see a much higher response than with not. However, this piece will drive traffic to your dealership either way. We have seen our Lunch Bag Mail Campaign results ranging from .01% to .05% response rate.

Automotive Direct Mail Service Mailers

Direct Mail 11x17 Finalist 3_scratch offs

Automotive Direct Mail Service Mailers

There are many Automotive Direct Mail companies out there that only do Automotive Service Mailers; we are not one of them. Our approach is to do what they are not doing and provide Automotive Service Mailers that are unique and results oriented. We, like the others, can pull your customer database with all the details as well as target year, make, and model clients to help build up your service department.

Direct Mail Service Mailer
Direct Mail Service Mailer
Dealer ChallengeLet’s face it there are many automotive service companies out there that are always offering discounts and under cutting many of what New Car franchise dealerships can do or desire to do. What separates dealerships from their competitors is that they are much grander in ambience and can offer services specifically to the make of the car. New car franchises also have more money to spend in advertising then the small mom and pop automotive service companies. We recognize this and have put together programs that only they can do and the mom and pop shops most of the time cannot.

Solution

We have created many different styles of service mailers that are high end quality with very favorable response rates. Our 11×17 bi-fold self-mailer has been a staple for years coupled with our 4×6 high gloss break away post card mailers, and our 6×11 magnet mailer. Each campaign has been tested many times over with consistent results and improved traffic to your dealership service departments. We offer spin the wheel giveaways, as well as gift cards for each recipient if needed. Our creative teams are always working at ways to drive traffic to your service department.

Results

Each Automotive Service Direct Mail Campaign we do is time tested to produce results, our service department managers come back every month desiring more. We will not mail it if it has not been tested and is created with a results oriented psychology. We offer different approaches with high end quality pieces that produce consistent responses.

Automotive Direct Mail AirEx Envelope

Direct Mail8 pgr w Black head Key

Automotive Direct Mail AirEx Envelope

Our AirEx Envelope is the answer to the high cost of the automotive DHL envelope; we have strategically designed this envelope with the same texture and integrity as that of the automotive DHL envelope. We can still offer the automotive DHL envelope if dealer desires but we have found the results with our AirEx Envelope the same, for less the cost. We offer both 6×9 and 9×12 size envelopes and can add any size mailer with key, credit card, Intellikey II™, key fob inserted.

Airex DoubleWindow Envelope
Airex 9x12 Envelope

Dealer Challenge

Automotive dealers are complaining about the high price of the automotive DHL envelope but quietly knowing the results speak for themselves. We have created the AirEx Envelope Direct Mail Campaign and tested it with a huge ovation. Dealers from all over are praising the effectiveness and cost of this mail campaign and have raved how the results are the same as that of the automotive DHL envelope. With this success, we offer our services knowing that each dealer has a desire to get ahead of their completion and our AirEx Envelope Direct Mail Campaign will get them there.

Solution

Add a key, Intellikey II™, a key fob, customized embossed credit card, and or a custom scratch off of either three squares, or our giant square to your mailer. Expect great results and the desire to repeat over and over again with our strategically designed rotation software to keep your response fresh and with new customers. Depending on dealer budget choose between an 11×17, 8 pager, 8.5×11, or 8.5×14 4/4 high end quality mailers.

Results

Our dealerships average 2%-4% response, and for our more aggressive dealerships we have seen as high as 7% response. This AirEx Envelope Automotive Direct Mail Campaign will produce and increase your bottom line!