It seems like every time I turn around I hear someone say. “There’s an app for that!??? I would be hard pressed to find 5 other words that so acutely articulate the trend of advertising and marketing today. People are in motion, they are latching on to social media websites like there is no tomorrow. All of these statistics are out there and you can no longer ignore the fact that there is a new way to be advertising and integrating your marketing. The question you need to be asking yourself is “How do I turn this trend into increasing my ROI (return on investment) for my dealership????
You have probably heard something about Multi Channel Marketing. It is simple stated as, “the ability to drive marketing through more than one channel???. This is something most marketers have certainly achieved. The next level in your Automotive Internet Marketing plan should be to include Cross Channel Marketing. It is used by driving a single campaign with a consistent message that is coordinated across all forms of marketing channels. It is no longer sufficient to say that you have used email marketing and Automotive Direct Mail. To optimize your customer’s experience, there is a huge benefit in hitting them with consistent communication. It is time to delve into the world of Cross Channel Marketing or fear losing your potential clients to the guy next door who is.
Even if you are using various forms of Automotive Internet Marketing, there are often problems that are cause by lack of coordination. Using multiple vendors or sites make if difficult to track interactions within your promotion. Each different channel has specific and unique goals and attributes that must be taken into consideration when producing your Automotive Internet Marketing Campaign. We can no longer afford to treat each form independently but rather use a centrally designed driver and synchronize all the channels. Companies like PrintAutoMail have been able to catch on to this vision and are successfully integrating traditional forms of Automotive Direct Mail Advertising with the emerging Cross Channel Marketing.
A Cross Channel Marketing platform greatly simplifies the execution of cross-channel campaigns, enabling marketers to essentially create single campaigns that are duplicated across a variety of means of expressions. Content, graphics, and offers remain homogeneous. Campaigns are coordinated across the channels. The move to Cross Channel Marketing is becoming more vital to a businesses success and their ability to reach their customers who are increasingly on the move and turning to these forms of communication it their work, play and everything in between. In the New Year it is as important as ever to make sure you are doing everything you can to reach every customer possible. Explore all the options that Cross Channel Marketing allows for you.
Contact PrintAutoMail Today @800-340-5885.
