It is not very often that we hear this phrase, especially in the Automotive Direct Mail world, but that is exactly what Volkswagen announced this week with its new Passat. The company will start making these cars in their new Chattanooga, TN plant early in the second quarter and that has allowed them to drop their price tag by almost $7,000. Jonathan Browning, CEO of Volkswagen Group of America said, “The Passat will become our second-best-selling car behind the Jetta sedan. In addition to the price difference between the German made and American made Passat, there will be a few design differences specifically for American buyers. The American made Passat will have a longer wheel base, which in turn gives more leg room in the back seat. There will be various trim and equipment levels along with 3 different engines to choose from.
We too often fool ourselves into thinking that in order to get more, we have to pay more. In this day with technology being what it is, we at Print•Auto•Mail utilize our many years of experience in the Automotive Direct Mail industry to better further the response rates of your Direct Mail Campaigns. Our proven methods bypass the often “search for best priced” mentality that comes with organic marketing. Using our Automotive Internet Marketing Campaigns our automotive dealers are seeing a higher gross per vehicle sold than most of your generic advertising methods. We have found a way for you to do more and pay less!
Contact Print•Auto•Mail today to get started on your Next Campaign @ 951-461-1400
Is your dealership FTC compliant with the new laws taking effect?
As an Automotive Direct Mail Company, we are all too familiar with the rules and regulations put in place to insure safe business practices. Whether it is insurance regulations, credit score reporting, or postal parameters- our goal is to make your Automotive Direct Mail campaign run smoothly without headaches and with full compliance. As businesses get more adept at trying to fool the customer, the FTC is getting stricter on retailers. January 1st brought the official start of some of the biggest regulation updates aimed to protect the consumer. Although some of these laws have been in effect since 2008, the Federal Trade Commission is entering the enforcement phase.
1. Red Flag Rule: Intends to prevent identity theft by demanding business to set up policies that will “red flag” indicators of identity theft and then put together procedures in response.
2. Risk-based pricing Rule: Intends to help people with lower credit scores to get the best financing possible by requiring companies to give out a notice with credit pulls to explain special issues.
3. Model Privacy Notice: This aims to universalize the paperwork that explains how businesses collect and share customer information.
While no flat number can be given as to the costs of implementing these new rules, it is certainly taking up dealerships time and resources. Non-compliance could be much more costly, with fines of up to $2500 along with state lawsuits. Compliance sweeps are expected but only the FTC knows when and how through they will turn out to be. There also are a few regulations that are still out for discussion that could be put into practice as early as 2011. With all the what-ifs, you should feel confident that your Automotive Direct Mail company is working hard for you. Let PrintAutoMail earn your trust and loyalty this year so you have one less thing to worry about.
What about you? Are you finding the compliance of these three rules already easily implemented, working out the kinks, or still struggling to completely catch up to be where you need to be? Let us know what you think.
It seems like every time I turn around I hear someone say. “There’s an app for that!” I would be hard pressed to find 5 other words that so acutely articulate the trend of advertising and marketing today. People are in motion, they are latching on to social media websites like there is no tomorrow. All of these statistics are out there and you can no longer ignore the fact that there is a new way to be advertising and integrating your marketing. The question you need to be asking yourself is “How do I turn this trend into increasing my ROI (return on investment) for my dealership?”
You have probably heard something about Multi Channel Marketing. It is simple stated as, “the ability to drive marketing through more than one channel”. This is something most marketers have certainly achieved. The next level in your Automotive Internet Marketing plan should be to include Cross Channel Marketing. It is used by driving a single campaign with a consistent message that is coordinated across all forms of marketing channels. It is no longer sufficient to say that you have used email marketing and Automotive Direct Mail. To optimize your customer’s experience, there is a huge benefit in hitting them with consistent communication. It is time to delve into the world of Cross Channel Marketing or fear losing your potential clients to the guy next door who is.
Even if you are using various forms of Automotive Internet Marketing, there are often problems that are cause by lack of coordination. Using multiple vendors or sites make if difficult to track interactions within your promotion. Each different channel has specific and unique goals and attributes that must be taken into consideration when producing your Automotive Internet Marketing Campaign. We can no longer afford to treat each form independently but rather use a centrally designed driver and synchronize all the channels. Companies like PrintAutoMail have been able to catch on to this vision and are successfully integrating traditional forms of Automotive Direct Mail Advertising with the emerging Cross Channel Marketing.
A Cross Channel Marketing platform greatly simplifies the execution of cross-channel campaigns, enabling marketers to essentially create single campaigns that are duplicated across a variety of means of expressions. Content, graphics, and offers remain homogeneous. Campaigns are coordinated across the channels. The move to Cross Channel Marketing is becoming more vital to a businesses success and their ability to reach their customers who are increasingly on the move and turning to these forms of communication it their work, play and everything in between. In the New Year it is as important as ever to make sure you are doing everything you can to reach every customer possible. Explore all the options that Cross Channel Marketing allows for you.
Contact PrintAutoMail Today @800-340-5885.