Monthly Archives: October 2010

Cross Channel Marketing

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I have learned that if you do not stay ahead of the curve you will get left behind. Print Auto Mail has developed a highly successful Automotive Marketing Campaign using both the traditional Automotive Direct Mail and the emerging markets. Our strategy is to use the Automotive Direct Mail as the primary driver for the campaign. We then integrate our SEM, Social Media, Mobile, Data Acquisition, and Blogs to drive traffic using our same methodology as the Automotive Direct Mail. They all work with one voice and with one look. Media integration and Cross Channel Marketing is very complex and can be very difficult without the proper know how and skill.

Print Auto Mail is trained in this area and can help you! We are not an SEO company; we are not about driving organic traffic to your website. We ARE an Aggressive direct Targeted Marketing Company that will DRIVE TRAFFIC to YOUR Automotive DEALERSHIP. Our methods bypass the often “search for best priced??? mentality that comes with SEO or organic marketing. Using the Cross Channel Marketing our Automotive Dealers see a higher gross per vehicle sold than most of your SEO Strategies. We can target more people in a quicker amount of time and will cost you much less than if you tried to do this individually.

How much does it cost

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Automotive Direct Mail works-plain and simple. The cost is as expensive as it needs to be to get the maximum response, so I have heard. Well that is true to a point. You can’t expect 1000 ups on a 5000 piece bankruptcy letter. Though it could happen, it is not likely. To get your 1000 ups, you’re going to have to spend some money, but the return on your investment will be much more substantial as well. The true test to all of this is what you are spending the money on and why. If your driver (Automotive Direct Mail), has no draw or hook to entice people to come down to your dealership, why do it at all? It is a waste of money. Also the company you use is very, very important. Openness, Honesty, and Diligence should come to mind with out hesitation when you think of your company. I would highly recommend if you have that kind of relationship with an Automotive Direct Mail company and you trust them stick with them. The bottom line is to do your homework and always look for the best automotive direct mail pieces that will drive traffic to your dealership, not what is the cheapest. You will get what you pay for, I promise, so why not pay for something that is going to work? Be blessed.

Creative Revolution for Car dealers

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For many car dealerships, I am beginning to hear a slight optimism. When you talk with them, you hear “I’m not out of the woods yet, but I am getting there.??? A positive trend is swirling around the nation.  For others, especially the thousand of dealerships that were forced to close their doors, they were either forced to sell other brands or have been forced to reinvent themselves.  But all in all, you see the dust is settling and things are starting to move forward again. People’s buying cycles are extended a bit, but they’re still buying! I have found one thing for certain that has not changed is the way GM’s and Owners think when buying advertising.  They are constantly looking for the best price and the most bang for their buck.  They are always on the look out for the next new trend or way of doing things. I have found that marketing and advertising companies, including myself, are being forced to cut our cost and get more creative than ever to boost our sales and meet the needs of our clients.  Let the revolution begin…

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